Other books on the list include Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
and Made to Stick: Why Some Ideas Survive and Others Die
.The blogger, Roger Carr, writes:
This book by Marc A. Pitman should be read by everyone who is involved in any way with fundraising. It provides a step by step method to ask for funds that is not only effective, but also removes much of the fear that is attributed to fundraising.
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