Here's a quote from the AFP article, by Matthew Haag, senior director of major gifts and regional programs at the University of Rochester:
“...don’t stop communicating. Now is an opportunity to show that you are interested in them beyond the financial, because you know some just don’t have it to give right now. Don’t lose sight of the long-term relationship you are building.”
And they included comments from my "Recession-proof Fundraising" article.
Be sure to read the entire "Fundraising Tips: Do’s and Dont's in a Troubled Economy" for some great reminders about how to fundraise even in these unstable times.
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